Restore trust and control over digital assets by definitively establishing their origin and ensuring their authenticity in the era of AI-enabled content creation.
To restore trust and control over digital assets (images, video, and audio) by definitively establishing their origin (provenance) and ensuring their authenticity, which is critical in the era of AI-enabled content creation and misinformation.
One solution uses invisible watermarks to create an enduring and durable link to the content's credentials.
These C2PA watermarks are embedded into digital assets metadata without changing the visible media or audio, creating a permanent connection to provenance data that survives file editing, transformations and modifications.
The solution is fully compliant with Coalition for Content Provenance and Authenticity (C2PA) standards, the Open, royalty‑free standard embedding verifiable provenance metadata in media.
This ensures interoperability and universal verification across platforms, tools, and services that support the widely-adopted C2PA standards.
Embed C2PAinvisible watermarks into digital assets metadata without changing the visible media or audio. The process is scalable for video.
The C2PA invisible watermarks survive file transformations and modifications, even if content is stripped of metadata or shared across media outlets, like social media.
The watermark link enables secure and universal access to C2PA manifests (Content Credentials), revealing the asset's provenance—where it came from, how it was created, and by whom.
Organizations and content creators can protect their intellectual property with an always-available way to verify content history and authenticity.
Provide definitive proof of content origin, helping to combat the spread of misinformation and deepfakes in the digital landscape.
Establish verifiable provenance that restores trust in digital media, critical for news organizations, creative industries, and enterprise content.
Anyone can verify C2PAcontent authenticity through widely available C2PA-compliant tools, creating a transparent and accessible verification ecosystem.
Embedders and decoders can be straightforwardly integrated, even in resource-constrained systems. This makes the solution practical for deployment across a wide range of platforms, from mobile phones to major studio production management systems.